Objective
Enhance visibility of IWC’s new boutique in Sydney CBD by leveraging captivating content and collaborating with local Australian business M.J. Bale.
Produced three bespoke video pieces and a collection of high-quality photographs, focusing on luxury and brand prestige. The content was deployed across socials and was used to enhance the IWC Boutique web presence.
Positioned the boutique as a must-visit destination for luxury enthusiasts and strengthened brand presence in Sydney.
As the official tailor of the Australian Wallabies, M.J. Bale had the opportunity to work with a Andrew Kellaway, James Slipper, Rob Leota & Noah Lolesio from the 2022 Australian Wallabies squad. We worked with M.J. Bale and the boys to craft a message about overcoming some of the toughest challenges they face in their line of work and how the support of family & friends is pivotal for stepping up and playing a good game.
This campaign was conceptualised, shot & edited by the KYU Media team and It ran across social media and in person at multiple Rugby games in 2022.
