Objective
Highlight resilience in sport and the importance of community through a compelling campaign featuring the Wallabies.
Highlight resilience in sport and the importance of community through a compelling campaign featuring the Wallabies.
Strengthened M.J. Bale’s alignment with Australian heritage and values, fostering a deeper emotional connection with audiences.
As the official tailor of the Australian Wallabies, M.J. Bale had the opportunity to work with a Andrew Kellaway, James Slipper, Rob Leota & Noah Lolesio from the 2022 Australian Wallabies squad. We worked with M.J. Bale and the boys to craft a message about overcoming some of the toughest challenges they face in their line of work and how the support of family & friends is pivotal for stepping up and playing a good game.
This campaign was conceptualised, shot & edited by the KYU Media team and It ran across social media and in person at multiple Rugby games in 2022.
