Objective
Elevate Janine Allis’ personal brand and online presence through a comprehensive social media strategy, creative content, and effective ongoing social media management.
Industry
Entrepreneurship
Business
Service
We partnered with Janine Allis, renowned entrepreneur and founder of Boost Juice, to develop a tailored social media strategy aimed at increasing her online visibility and engagement. Our team created engaging content that reflected her entrepreneurial journey, passion for innovation, and leadership in the business world. We also provided ongoing social media management to ensure her content resonated with her audience, driving conversations and interactions.
The campaign, within 12 months resulted in a 25% total audience increase across platforms, with standout performance on Instagram (+53.8%), TikTok (+30%), and LinkedIn (+50%). Engagement surged across all platforms, with TikTok achieving an 8.2% engagement rate and LinkedIn generating 19 million impressions. New followers in 2024 were 85% more engaged compared to the previous year and there were 80,000 new followers across all platforms purely from organic content.
Viral TikTok videos surpassed 500,000 views, driven by relatable topics like parenting, business tips, and Boost Juice’s journey, which significantly boosted shares and saves. Refreshed older videos maintained relevance and kept the content strategy dynamic. Leadership-focused posts and milestone updates garnered high impressions and engagement, reinforcing Janine’s status as a thought leader.
Authentic, evergreen content achieved an impressive 77% watch retention rate and led to a 90% increase in subscribers. Personal insights and storytelling resonated strongly with Janine’s audience, deepening their connection with her brand. By balancing personal anecdotes with professional expertise, Janine solidified her position as an inspiring and relatable leader in the business world.
