The Business Academy Brand Identity

CLIENT

The Business Academy Brand Identity

Objective

Develop a strong, cohesive brand identity for The Business Academy to position it as a trusted, professional, and forward-thinking resource for entrepreneurs.

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Industry

Small Business
Entrepreneurship

Service

How we helped?!

Execution

We partnered with The Business Academy to craft a detailed and visually appealing brand guide that would serve as the foundation for all future branding efforts. The guide included:

Logo Design: A modern and versatile logo that symbolised growth, innovation, and professionalism.
Typography: Carefully selected fonts that balanced approachability with authority, ensuring a consistent and recognisable style across all materials.
Colour Palette: A dynamic colour scheme designed to evoke trust, energy, and creativity, aligning with the entrepreneurial spirit.
Digital Assets: A suite of templates and visuals for social media, presentations, and marketing materials, ensuring consistency across all digital touchpoints.

The brand guide provided clear instructions on how to implement the identity across various platforms, from web and social media to print and internal communications.

Impact

The new brand identity transformed The Business Academy’s presence, elevating it from a generic business resource to a standout leader in entrepreneurship education. The cohesive visuals enhanced trust and credibility, attracting a broader audience and aligning the Academy with its mission to empower entrepreneurs to succeed. The polished and professional branding resonated with clients, stakeholders, and partners, reinforcing The Business Academy’s position as a go-to resource for small business growth.

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